Clio picked this Ad because it gives a good message in a simple way.
This Ad is showing us that we should plant more trees.
1. Symbolism- The nests are on the billboard, because there are not enough trees to build nests in.
2. Body Language- This is the what models would show in Ads. There is no models in this Ad.
3. Camera Angle- They make the camera look up to let you look at the nests better.
4. Special Effects- This is when they fix the Ad, to make the message more clear. There are no special effects added to this Ad.
5. Lighting and Color- The Ad is taken when the sky is blue and bright, so the nests stand out more.
6. Beauty and Social Standing- This is the way models stand or sit in Ads. There are no models in the Ad.
7. Layout and Graphics- The layout is showing that there are not enough trees, to make nests in so they are made on the billboards.
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